Bring back field shooting competitions, something like Kenyathlon with big bucks for winning/placing, set up the rules where skill over-rides equipment and shooting skills will be cool again. Run the course in tougher terrain covering distance with time stress and competitors will cut the equipment wt. down considerably, but of course this would entail "gun culture"/"conservative" types to get in shape and train like an athlete. With enough money backing it IMO it would fly, just have to put down the Whiteclaw and buffalo wings and train.
There are plenty of Field Matches being held, and they have been held for years
The Steel Safari, Team Safari, Snipers Hide Cup are just a few
