We have noticed this trend while playing dirty Santa at Christmas. None of the millennial males want anything to do with tools or hunting/fishing related stuff. They tend to choose any candy, gift cards, or car wash stuff that they get the opportunity at. It amazes me because these youngsters were raised by some pretty rugged folks. I am doing EVERYTHING I can to make sure my son doesn't turn out that way. Heck, he is already more of a real dude at 8 years old than some of them in their 20s & 30s!