Big element of men/women here in the USA who want to cut to the chase and buy the outdoor experience. That's fine. They have money and they use that money to try to get a similar experience as someone who has put in their time/effort to master the outdoors. Guys like me make a good living catering those wanting to buy the experience, and we give them that experience.
When things become muddled is when those who buy the expertise and hard work of others forget that they are in fact buying it.
You cannot compare a DIY hunt to a guided hunt. The guide can compare it, but the client cannot.
