Originally Posted by 2muchgun
Said comments WERE NOT pointed at you. Not suggesting you did any such thing......


Ok. Fair enough.

Why do I think a Tikka cost ~$100 to $150 more than a Ruger American equipped roughly in a similar fashion? Simple, really. It's all about market and perception. The Tikka rifles have a pretty darn good perceived value which is what determines what price the market will bear. If a potential buyer has the perception that he can buy a Tikka off the shelf, take it home and mount a scope, bore sight it, take it to the range and shoot 1" groups with most of what he decides to run through it, he has no problem laying down his hard-earned cash. Beretta prices their rifle to what the market bears. Simple economics, really. Has little to do with cost to manufacture.


Nut


Experience hath shewn, that even under the best forms of government those entrusted with power have, in time, and by slow operations, perverted it into tyranny.

Thomas Jefferson