It just works. In shorter, lighter, handier rifles than a lot of other cartridges that just work. I actually think the 7mm-08 is probably a better cartridge, especially at extended range. Having said that, I just bought another .308. Been using it since the early '80s and keep coming back to it.
I once bought a lightly used Sako 75 stainless synthetic off the rack at Scheels for a good price. Right next to it was a lightly used Sako 75 stainless synthetic in 30-06. My wife was with me at the time. She knows jack schitt about rifles. I handed her the '06, had her shoulder it, feel the balance, etc. Then I handed her the .308. She grinned and said, "I like this one better."
Me too.
