that gets dangerous. to us, the term "wind chill" is taken quite seriously. It's kind of our... "snake bite" or... what ever sort of evil your region fears.. well, freezing's a ral thing & it don't take long if the still temp is -20 to -40 & you throw in a 25-30 MPH wind.
cars & trucks are way better these days, houses are better, heating systems... it's all way better than it was but it's still possible to get caught out in the cold.