JJ is one of the finest gentleman I have ever meet personally.
I have been reading his post for good grief 10 years now! Since the days of Shooters.com. I enjoy what he writes and he has PM me good advise on occasions. He is a mentor and one to be listened to.

But, he has as far as I know, has used this forum as a sales pitch for Barnes Bullets.

He is a spokesman for Barnes Bullets. He will obviously be biased. No doubt he believes in the product he uses.
But it will be a biased sales pitch.

I would think that if Nosler hired him out and sent him bullets to be used we would be seeing E-Tip reports from Africa.
But we won't because he's not sponsored by Nosler.

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I am a professional hunter in Africa and see many hundreds of big game killed a year with all kinds of guns and ammo. I'm sponsored by Barnes Bullets right now and have been on the design team for Hornady as well.