Rolex is a fantastic watch, but the current price for a new Rolex is about the same as a decent used truck; I just don't have that kind of coin. And these days, a watch is just obsolete by my reckoning. I don't know how long Rolex will hold out, probably always exist in some small way. But just like companies who print hard copy magazines and newspapers; I wouldn't buy stock in Rolex. At best it's a dying industry, at worst it's already dead.
Still, always thought the Rolex Submariner was about as cool a watch as could be had.
