Originally Posted by Robert_White
New book on optics? Title?

IIRC... from some of your magazine articles scopes are getting way better in recent years????????????

Where is the light weight hold-zero-and-track, 300 $ scope?

You would think these scope makers would get a clue and make things more rugged.


You know, this may sound bizarre, but manufacturers of consumables are in business to make money and they also have a pretty good idea of how long a product will last given how much use it is likely to see use. Would it be nice to see a $300 scope last a lifetime ? Sure. A toaster oven last a 100 years ? Of course. My point, it is unlikely we will ever see any of those things because there isn't a big enough demand for them. The SWFA, IMO, is sort of a jewel so to speak, because Chris buys factory direct, doesn't have huge advertising costs (compared to others) and the product sells itself. I remember Chris saying that he would raise the cost per scope before he compromised the quality.