I think the new Tundra is awesome and if Toyota hits as much of a homerun with a 3/4 ton turbo diesel as it did with the Tundra, the Big Three will be reeling hard.
However, has anyone else seen the picture of the set-up for the Tundra commercials? Would anyone like to guess which pick-ups were used to haul equipment to the photo shoot? IIRC, I saw Dmaxes, Cummins, and old Powerstrokes................
