SAS nailed it. if there's a change, the internet is driving it. we can get online now and see the results that people are getting. when i was growing up all we had was gun magazines and anecdotal evidence about which cartridge "hit harder"
Unless of course, you got out and used different cartridges yourself,above and below the 30/06 threshold, rather than depend on 3rd party information.
easier said than done. I was raised to think that anything less than a .270 is unethical on whitetails. Hunting clubs/landowners didn't even want me out on their land with a .243. Humorous in retrospect, but quite real at the time.
