Like most here, I have a great variety to choose from.
Some new, some big n' little, all types, really.
Four of those are .270 wcf's.
For my purposes, the bulk of the time I take the Browning BLR/ .270.it provides enough of everything I need and matched with the right bullet it always meets expectations....for decades.
There are lots of great chamberings out there, but variations of the 30/06 can fill every need in North America, brass can all have an '06 headstamp and send .25, 27, .28, 30, 33, and 35 bullets with good efficiency.
Reliability and trustability just doesn't keep the marketing machines in high gear though. So, the great deception continues over a need for new shiny stuff .