It really hasn't fallen out of favor. I'm not even a fan of the .270 and I see plenty of new guys buying them, and lot's of .270's in deer camp. As always on this site, there is a couple of guys that get up in arms about a particular item that has worked for many years, and then a few extra fans jump on the bandwagon and suddenly something just isn't good anymore. Reality is, outside of this forum, there are many happy .270 shooters. I'm not one of them, but certainly know many who are.