It gets a bad rap because it is a 100-year-old cartridge, and it just works. No gimmicks. My first deer rifle was a Savage Model 110 270 Win. [bleep] lights out, but........ as I got older I wanted more boom. Next came the 30-06, then the 300 Win Mag, then the 270 Weatherby Mag. then the 300 Weatherby Mag. I still have that Savahe Model 110, however it wears a 338-06 barrel at the moment, but the original 270 Barrel is in the corner of the gun safe. Recently I purchased Vanguard Synthetic for less than 5 bills.