...until one realizes that it's a couple of tweaks away from a single stack, slim 9mm Glock
Add a .22 conversion (eventually from AA?) and it may well be 9 oz rimfire semi-auto also.
If they modify this pistol to be a full 9mm, and it looks like that should be do able, then I would see a real niche' for this gun.
Such a piece might even get my wife to trade off her Kel Tec PF-9 - that she likes a LOT - and seriously consider the Glock. As it stands now, the 9mm Glocks are just too phat and big for her 5'10" 120lbs self to carry and conceal well.