Right now it appears that selling $15K heavy cruisers isn't the approach.
If those heavy cruisers really were $15K, they'd sell a lot more...................a new Street Glide (not the Street Guide Special) is $22K+ & a new Ultra is around $28-30K.
MM
yea I read that wrong in the article. $15K is how much revenue they generate...per motorcycle
Revenue per motorcycle rose about $437 to $15,530 in the quarter, but revenue from motorcycles and related products fell about 5.6 percent to $1.58 billion.
JFC....that's a lot of money for a bike.
I remember looking at the brand new 883 for $4100 in 1989 and thinking that was a fortune.
Last edited by KFWA; 07/19/17.
have you paid your dues, can you moan the blues, can you bend them guitar strings