Without providing numbers for Honda, Yamaha, Suzuki, Kawasaki, Ducati, Triumph, etc., it's tough to claim the younger crowd doesn't ride or like bikes.
It could be that a lighter, faster, better handling, quieter andless expensive bikeis what the younger generation is purchasing.
I think that this hits the nail on the head. Millenials don't have the cash to buy expensive MCs many lack jobs, have crushing loan debt, and a whole different set of priorities. HD does not have a very good reputation for reliability. A few months back I read an article that listed the biggest complaint from owners was reliability. My son bought a 2006 Sportster over a year ago. Looked to be in very good shape, well taken care of and not many miles. Spent more time at the dealer repairing glitches then was ridden the first 6 months.
Ed
A person who asks a question is a fool for 5 minutes the person who never asks is a fool forever.
The worst slaves are those that put the chains on themselves.