Originally Posted by Starbuck
The model linked to by the OP is not illuminated; however, according to their website the same scope is available with illumination.

183738 Mark 4HD 2.5-10x42 (30mm) M5C3 FFP Illum. TMR $ 1,199.99

Looks to be msrp $200 more; so likely street price very close to illuminated shv.