Leupold was dominating the PRS/NRL game with the MK5.
With the pricing on the MK4 HD it's going to be a bloodbath.
I give them credit for building what a lot of folks have been asking for. I haven't bought a Leupold in a few years, but I like a lot about these scopes fore several applications, and I will hopefully be knocking around with one before too long.