I love my nightforce scopes, I own two of them now and wouldn't trade them for anything. However one of my friends uses Leupold which are nice, the other uses zeiss which is also nice. We all like each others scopes and at the same time would not want to trade them for our own reasons. They all make quality optics, IMO it comes down to the shooter and what they like. I like the durability, and that it tracks extremely well.