I choose clothing that performs and is comfortable, waterproof, windproof, warm, etc. I will admit that most of my clothing is camo because they meet these attributes. I've dumped several pieces of clothing that haven't. But I also have pieces that aren't camo. I keep them around for the same reasons and I'm not afraid to mix and match. I do have a couple of pieces that claim to have "scent control" features, but I still rely on wind direction to mask my order when possible.
Oh, I don't wear it as casual clothing...ever.
