The last two Subaru (I think they were Subarus?)commercials I have seen were geared toward families. One was a totaled car explaining the occupants lived, and it ended with some kids, a wife, and a dad getting into the Subaru that replaced their totaled Subaru.
The other one was a dad teaching his idiot sons to drive in an old Subaru and the mom was standing next to a new one in the driveway.
Before moving to MT I purchased a 2008 Forester for my then wife. Thinking it would be good in this environment. As I drove the U-Haul through Denver, I started getting the impression I made the right decisions. Because from Denver on, I swear to freakin' God, every third car was a Subaru.
I had no idea driving a Subaru made a woman a lesbian. I actually learned that here at the Campfire. But I will say it sure made me laugh when I gave it to the ex-wife in the divorce.
Great car. Lots of power and stuck to the road like glue. You could really fly around corners on dirt/gravel roads too. If they contribute to environmental causes, that is news to me.
Travis