Home Forums Hunting & Shooting Ask The Gunwriters So JB, why does the 6.5 CM get more attention than the 7mm-08?

I have mentioned in earlier posts that marketing actually had relatively little to do with the 6.5 Creedmoor's success.

Initially Hornady designed it as a target round, and since that market isn't huge they didn't do much promoting/marketing.
But after a few years enough hunters had tried it,and found it worked very well, for the word to start getting around.

This was several years after the 6.5 CM was introduced in 2007. Yes, it's been around 15 years now, but a lot of folks somehow think it appeared in the last few years, because that's when considerable "marketing" started appearing in various magazines and on the Internet. But that was in response to the growing interest in the round, not the major cause of its popularity.

Another point is that for "marketing" to work, the product has to live up to its claims--and the 6.5 Creedmoor did, providing a consistently accurate, affordable and relatively low-recoil round suitable for a wide range of uses. The history of American marketing is full of failures that didn't live up to their marketing hype. Probably the Ford Edsel is the classic example, but probably relatively few Campfire members can recall much about it. New Coke was a more recent example.