He is a badazz by association! Wouldnt be a stretch for one who didn't know of him to "assume" he is a "peer" to the Tier1 legit warfighters he constantly posts the same pics of himself with. And he certainly does nothing to dispell it!! There by giving himself and his AR building business legitimacy and "street cred" amongst the tacticool crowd. May be a smart business move to target the uninformed, but makes him look extra douchy to those in the know!!
