Not everyone can bench press 500 lbs, and is made of iron...Although, I'm betting that if you were to shoot that rifle from prone or from the bench 50 times in a practice session (the average guy zeros and practices from the bench, remember), you'd see your first bruise.
Everyone I've known who has used them (or the Past brand ones) says that they work way better than they ever would have thought possible. Everyone. There's no such thing as bad recoil, just bad gear.
One example is my 16-yr-old son. Here he is last week shooting, and sighting in for his eyes, my .300WM and 7mm Wby—with the pad on.
30 rounds; no problem. None.
Outside hunting or playing around, he doesn’t ever feel any recoil, like everyone else I know.