Nosler is doing a marketing job, but I wonder if they did their Market Research? More powder = diminished ROI, and bore life, I am sure they know that, but wonder what gave them the idea this will be a success?

What will a 7 RM or WSM not do in an accurate rifle with good bullets as far as 99% of anyone has business shooting? Really a 260 class round will take 95% of the game killed in NA, at the ranges 95% are taken, IMHO.