Interesting thread. Yes JB, perhaps I was harsh on the Marketing comments. Time will tell.

As to the name the JB-29 sounds cooler, if it were a 29 wink

One thing is for certain, Nosler has made a gamut of high quality products, so I do applaud their choice in starting with a 6.5 mm smile

Perhaps Noz wants to create a line up of hot high performance rounds like Weatherby has been branded, laser flat trajectories and lightening fast killing power. The sizzle sold for Ed.

A .264/6.5mm was the gap in the WBY line up. It would be a simple nomenclature. 22 Noz, 24, 25, 26, 27, 28, 29 wink