Most "quality" items are higher priced, which they should be, over lower quality items. Price alone (even if priced below what they are worth) puts them out of a lot of people's range....so they're harder to sell. Someone may recognize it as a great buy, something they'd love to have, but even if they can afford it they decide to hang on to the $2000 rather than purchase the $4000 rifle. They may take the $ and buy a $1500 rifle for $1000 instead....even though the "deal" might not have been as good it was easier for them to palate the cost. For most people $ matters and in a quality firearm put together with quality parts by a quality smith it's simply going to be more expensive. Same holds true for scopes, stocks, knives, etc.