Other sponsors (or "friends of the fire") have come aboard and been given rough treatment. They responded with much more tact than I've seen John. McMillan had been called out, Sisk was called out, Doug @ Cameraland had to deal with crap and they all dealt with it in a professional manner. John hasn't IMO.
John has been remarkably good natured and thick skinned IMO as well as maintaining a healthy dose of good humor.
Apparently we see things differently.