I think this suggested cartridge is one of those where, if you stumble across a good rifle in the caliber, at a good price, it will work nicely - but you wouldn't really go out of your way to obtain one. Sorta like a drilling I saw today, with the rifle barrel in 9.3x72R, and a very reasonable price. A 9.3x72R isn't something I'd build in a new rifle, but it in a drilling it would do the job on deer.
I have a good light rifle in .308. If I wanted something faster/flatter shooting in a light rifle, I'd probably look for a .270 WSM, or belly up to the bar for a .270 Win, Roy, or 7mm mag.
