Let's take a company that has produced one of the most succesful hunting cartridges in history on a long-action platform....
And, who recently produced a new cartridge in the same caliber, but slightly more powerful, on a short-action platform....
But, that new cartridge is only slightly more than marginally successful...
And, the new cartridge had to cut into the sales of the original cartridge to manage even that...
Yep, let's get them to introduce ANOTHER new cartridge in the same caliber, again on a short-action platform, but this time slightly LESS powerful than the original, thereby further cutting into the sales of the original AND into the already not-overly-impressive sales of the other new SA cartridge.
Oh, and not only does this new theorized cartridge not do anything that our original or the recently introduced cartridge won't do equally well or better, but it also is going to go head-to-head with not one but TWO well-established rounds offered by our major competitor, either of which equal or best it in any category, from ballistics to load data to bullet selection to BC of the bullets...
