I hate it for Rancho, but his experience has been educational.
Being able to screw a rifle together doesn't make someone a businessman.
Looks like this is strike 2 on mass producing light rifles.
One of the biggest mistakes most start ups make is focusing just on sales, production and delivery.
QC is haphazard and customer service is someone's Mother in law that doesn't have a clue. There is no mechanism set up to review & diagnose problems, make the necessary changes and keep the customer informed.
The inevitable problems begin piling up and before long you have a mountain of pissed off customers because you keep making the same mistakes, not addressing problems and not communicating effectively.
By the time you start circling the drain it's too late.
