The powers to be at Leupold rested on their laurels and were bypassed.
That about sums it up.
+2
And, its not the first American sporting goods company to do so, either. I guess slacking off if you can is just human nature, and is what frequently happens when the turnover is slow in upper management. It is hard to stay hungry when you are fat and happy.
Resting on your laurels and corporate arrogance are not at all uncommon. Every business school class on the subject tell you that you have to really double up on innovation while you are still at the top, because once you start sliding down it may be too late. Yet it happens all the time.
I think Leupold is changing its ways and getting better again, but time will tell if it is too little too late or if it is enough to take them back to the top.
Sporting optics market is always changing, so Leupold has to be at the front of it if they want to persist.
