Despite his rough and abrasive way of communicating, Big Stick puts his gear through all that purposeful damage because if it can take that abuse, it'll take the much more mild abuse of normal wear and tear. I don't believe he claims otherwise, if you can read between the lines or in his case, cypher the cryptology. I absolutely won't defend his style, and I have been guilty of throwing bait out for him in the past but that's not the point I am making.
I'd imagine companies such as SWFA, Kimber and Barrett are big fans of his free advertising.
