As usual you're observations are spot on Bob. 95% of hunters will be buying the ammo for these rifles and will pick "hunting" bullets in their favorite factory brand. They wouldn't know the difference between a BC or a STD and wouldn't care as probably 99% of game taken every year is under 300 yrds......well under that in fact. When I included the Kimber Montana as a competitor, it was strictly based on a price point and to be perfectly honest Kimber pretty much owns the ultra light market for what they offer at their price point. If LAW markets this rifle correctly and with a lot of visibility, they are going to do well. When Ed Brown offered the rifle, it came with a price tag of over 3K IIRC. These guys are able to produce them in volume with a good stock, as evidenced here already, and an accuracy guarantee to boot for half the price.
