In the 243, especially for a hunting (non varmint) rifle, there is zero downside to a 1:8. My preferred 6mm bullet is the 105 berger, which won't work in a 1:9 but will in a 1:8.
My general opinion is this- the crowd that these rifles cater to is one of more serious hunters, who are more likely aware of what the market offers and potential that is available in bullet selection for various chamberings. These are not the guys slumming remington 770s with the cheapest box o ammo walmart offers. We know the difference, and a 243 twist of 1:8 will almost certainly guarantee you sales that something slower will not. You have a nice action, trigger, stock and bottom metal. But to those of use that care, a good barrel, properly twisted, is the most important piece of the puzzle.