BDC reticles suck a$$ and Nikon's may top that list.
Nikon has never given a $hit about their riflescope lines, historically. It's not what they are known for, or where they make their money. A Nikon riflescope pedigree is not something I'd brag about. Although leaving said "riflescope company" may be.
There seems to be a lot of "optics companies" popping up lately. None being actual mfgs of anything. And many using the exact same mfgs.
My suggestion is to listen to actual shooters and what they want. I don't know any (whom I respect) that run gimmicky BDCs (that change every time conditions change). Mil or MOA based reticles are one thing. Gimmicky BDCs are a whole 'nother world of stupid IMO.
Of course, there are plenty of companies out there that cater to the ignorant. Pick whicn type of company you wanna be, and rock on. Just about everyone is a "sniper" these days.....laffin'.....
