The other companies you mentioned, did they start up with experienced optics people? Did they go to their potential market and asked for suggestions?
Let alone a developer like Jon. That man is a genius with optics. Check out the Tract facebook page when you can. He posts a lot on the making of Tract and what's gone into it. As I said before, when he first handed me the Toric binocular to look thru, I couldn't believe he made an optic of that quality....for that price. I had to come on board at that point...looking thru them sold me.