Home Forums Hunting & Shooting Hunting Optics Introduction, the new voice of Tract optics here on the Campfire

I know a guy who took a company public that offered a line of consumer products. 500 million IPO. He told me that you need a 6:1 or greater cost to retail value to make it. so a $600 scope would cost $100. I personally don't think there is that much mark up in these scopes, but I do bet its 4:1 or greater. so SWFA selling a $300 scope means, there is no money that a retailer needs to make because SWFA is the retailer. automatically between marketing and lack of retail spread. They can sell a scope that would retail for $600 for half the price. The price isn't a huge deal here. I think there are lots of people that would pay $1k for a scope with bomb proof tracking, with more features that the swfa SS line