I think it’s the fact that it’s still an expensive scope and for that price or just a little more there are established brands already. I’m still thinking of getting a TRACT TORIC because I like to see and compare. I agree that they need some more reticle choices and some other smaller power models and maybe some fixed power models that are light weight and sleek low profile design and they would get more attention from more people. Leupold has been established brand forever and I’ve read post after post of people having their Leupold not tracking worth a crap and losing zero and repeated returns to get repaired only to have problem still not fixed or it going bad again and those scopes weren’t dropped or thrown around.