As this thread shows, the “fire” can be brutal.....but also a source of great information. When Tract’s original spokesmen made some stupid comments, he was appropriately called out. I bluntly challenged one of his silly comments. Nonetheless, based on the reviews of glass quality by MD and others, I took a chance and ordered some 8x42 binos. I’ve been very happy and believe one would have to spend close to double to improve upon them. I truly hope the business model works and they force the industry to push quality products at reasonable prices. I also echo the hope they’ll build a 30mm scope with an illuminated hunting reticle.