We sure have seen a bunch of "new and improved" (and sexy) stuff hit the racks in recent years..... and already become obsolete. Kind of hard not to stick with the steadfast and reliable one.
Agreed. Marketing. That's all it is. The manufacturers hope to entice the uninitiated in purchasing the latest whizz-bang contraption, thereby increasing profits. In many cases these new-fangled cartridges/rifles fall flat, which is why I've never jumped on the short magnum, super magnum, death ray magnum, or any of the other nonsense bandwagons. I prefer to stick to the classics - tried and true, which get the job done. I find it interesting that many of the old European metric cartridges are finding renewed interest in America. 6.5x55, 7x57, 9.3x62, etc. What worked well then works well now.
You left out "ULTRA" magnum.
Have no use for the short mags,but do like the Remington .338 and .375 RUM's.
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Take your responsibilities seriously, never yourself-Ken Howell