My 300 Wby ammo costs me $1.13 per shot with 200 gr Barnes TSX bullets, about same as any other caliber in factory loads with non-premium bullets, short of cheap .223. If you use cheaper bullets the cost goes down dramatically. People who buy factory ammo, don't reload and complain about the price don't bring up much sympathy with me. Reloading is so affordable that bringing up "$65 per box" as an argument against a round seems to make no sense.