Yes, Pascal theory is based on hell avoidance, and also I believe the love of God.....I believe hell is a purgatory of sorts that cleanses people of their sins before they go to heaven.
There are verses that say otherwise.
Even assuming that you are right, being thrown into hell for length of time over a minor issue like a lack of conviction when there is no justification - which is perfectly reasonable - is hardly going to endear those who are suffering to the one who put them there.
Believe or suffer the consequences is a rule that a tyrant might impose, not a God of love.
