A well written article should reveal its premise right at the opening then lay out its case. It should tell you what it's about and if it sounds interesting I'll give it a fair shot. Don't try to pry my interest with cheap literary intrigue in the hopes you'll get my attention - and by "you" I mean the author. Only People who do that are usually trying to sell something or have an agenda. The way I look at it, Come straight out and say what you mean or GTFO.
I don't know about you but I only have so much time in my day to devote and can't afford to waste 30 Minutes of it on what might turn out to be a bunch of BS.
Having said that, if you'll excuse me I need to pack my stuff and head for the range. It's going to be a glorious, rare, cool and cloudy day here and don't want to waste it...
This.
You didn't use logic or reason to get into this opinion, I cannot use logic or reason to get you out of it.
You cannot over estimate the unimportance of nearly everything. John Maxwell
