Yeah that SB commercial sorta pegged the douche-meter. The next step is using the acronyms as verbs. Or working there verbage into everyday conversation.
"Hey, want to WOD today?"
"I like to not wear underwear when I WOD."
"I butterfly kip when I screw."
"C'mon, don't bro-rep that TPS report."
You do the burpees and I'll do the overhead squats. Please...
